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The day I've got feedback from the company ... sort of

  What an excitement when I spotted the <america.lego.com> e-mail address among several spam mails ... disappointment was just a click away. In case you're interested in lawyer's crap read on. The permission to publish the letter can be found in the box below. With the LEGO group loosing more and more lawsuits on trademarks I'm astonished how much time and effort they invest on peanuts :-( Pros? I must have done an excellent design!    
Brick 2x4 Subject: www.holly-wood.it
Date: Tue, 31 Jan 2006 08:51:04 -0500
Message-ID: <897B2A9F356D5147B74875366585685607FFE1B1@USAE04.corp.lego.com>
Received: from usame1.lego.com (

January 30, 2006

Dear Mr.

My name is Robin Smith and I am Corporate Counsel at LEGO Systems, Inc. in Enfield, Connecticut. I handle trademark, copyright, patent and Internet law issues for the LEGO Group in the Americas.

First let me say that the LEGO Group is always pleased to learn that people such as you take such a great interest in our products. We hope that your interest will continue and that your enthusiasm will inspire others.

It has come to our attention that your website, www.holly-wood.it, utilizes our trademark LEGO® as well as a logo that is confusingly similar to our red LEGO logo. In case you may not know, the LEGO word mark and LEGO logo are registered trademarks of the LEGO Group. Your use of these trademarks or anything very similar can be regarded as infringing our rights. Of particular concern to us is the red square “Holly Wood” logo that appears in the “Building Instructions” section of your site. Because of its similarity to the red LEGO logo, observers may mistakenly believe that they are viewing a LEGO product or that the site is affiliated with the LEGO Group. Such confusion by observers dilutes our trademarks.

Our trademarks are the most valuable assets of the LEGO Group, and we are, accordingly, very vigilant in protecting them and preventing their misuse. We ask that you change your “Holly Wood” logo so that it is no longer confusingly similar to our registered LEGO logo. In addition, if you wish to use the word mark LEGO, we ask that you follow the guidelines listed below and in our Fair Play Policy on www.LEGO.com.

When utilizing our LEGO word mark, it should always appear in capital letters. The first time it appears on each page, the ® symbol should immediately follow, i.e. “LEGO®”. The word mark LEGO should appear in the same font as the surrounding text. In other words, it should not stand out in any way. And “LEGO” should always be used as an adjective, never as a noun. For example:

CORRECT: “we are building with LEGO® bricks”

INCORRECT: “we are building with legos.”

Please ensure that a disclaimer is always present on each page that a LEGO trademark appears. The LEGO Group’s requested disclaimer is: “LEGO, the brick configuration, and the minifigure are trademarks of the LEGO Group, which does not sponsor, authorize or endorse this Web site.” However, keep in mind that a disclaimer will not undo an improper trademark use.

I am sure that as a LEGO enthusiast you can understand and respect our position, and will take the appropriate steps to ensure that such improper use does not occur in the future. We shall be reviewing your site again in the future to determine if you have complied with our request. If you have any questions, please do not hesitate to contact me.

We really appreciate your interest in our company and our products.

Very truly yours,

Robin L. Smith

Corporate Counsel

Subject: RE: www.holly-wood.it
Date: Wed, 1 Feb 2006 13:42:49
Message-ID: <897B2A9F356D5147B
Received: from usame1.lego.com (

Dear Mr.,

Thank you for your assistance in ensuring that the LEGO® trademarks and copyrighted material remain protected. We appreciate your willingness to remove the logo from you website. You may post my previous letter on a fan site; similar letters have been posted before. Please do not hesitate to contact me if you have further questions regarding this issue. Play Well!

Very Truly Yours,

Robin Smith
LEGO Logo   To get an idea what's all about, have a look at the real LEGO logo and the original HOLLY  WOOD logo I used for the first image of any building instruction.   Holly-Wood Logo
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